The pharmaceutical company awarded a creative assignment on its anti-arthritis medication Celebrex to Publicis Groupe's Publicis, New York. A Pfizer spokeswoman said ideas were solicited on the account, and the company selected a commercial created by Publicis to air in the fall.
The spokeswoman also said the work by Publicis is not expected to lead to a long-term assignment.
Celebrex is currently handled by WPP Group's J. Walter Thompson. Pfizer is expected to announce agency assignments for its Zoloft, Zyrtec and Bextra accounts next week.