Pfizer would not disclose the five non-roster shops, and Dorothy Wetzel, vice president of consumer health care, said some of the pharmaceutical company's roster shops are also included in the pitch, which she expects to wrap up in the second quarter.
Whittled from 15
The five non-roster shops were whittled
The Zyrtec, Zoloft and Bextra accounts became available after Pfizer earlier this year parted with Interpublic's Deutsch, which handled all three. The drug company and the agency had disagreements during renegotiation of compensation agreements.
Though spending on the anti-arthritis drug Bextra was less than $1 million in 2002, according to Taylor Nelson Sofres' CMR, Zyrtec and Zoloft are two of Pfizer's prized accounts.
Pfizer spent a combined $120 million in measured media on the allergy drug Zyrtec and the anti-depressant Zoloft last year.