The move was made in March, prior to Schwab terminating its business with Omnicom sibling BBDO Worldwide, New York.
The San Francisco-based investment house then shifted the creative portion of its account to GSD&M, Austin, Texas, another Omnicom shop.
PHD had previously
According to Taylor Nelson Sofres' CMR, Schwab spent $138 million on measured media in 2001.
The business was awarded to PHD based on the strength of its prior print relationship with Schwab. Jeanne Selvester, executive vice president and general manager of PHD in San Francisco, was instrumental in securing the win, an executive at PHD said.
Rubin Postaer & Associates, Santa Monica, Calif., handles broadcast buying for Schwab.