PHILIP MORRIS MAY REVIEW TWO AD ACCOUNTS

Assignments Cover Youth Anti-Smoking, Corporate Responsibility

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DETROIT (AdAge.com) -- Philip Morris USA has reached out to agencies for ideas on its corporate responsibility advertising and youth smoking prevention accounts, executives said, and the company said it is considering putting the accounts up for review.

Leo Burnett, Y&R
Publicis Groupe's Leo Burnett USA, Chicago, currently handles the corporate responsibility account and WPP Group's Y&R Advertising does Philip Morris' youth anti-smoking business. Burnett is also the agency of record for the marketer's general creative account.

Altria Group, Philip Morris' parent company, spent $103 million in U.S. measured media last year on its cigarettes, including $62 million on Philip Morris Cos. public service advertising and $21 million on Philip Morris USA public service ads, according to TNS Media Intelligence/CMR.

'We periodically review the business'
"We are considering putting the [corporate responsibility and youth smoking prevention] business up for review, which is consistent with our business practices," a Philip Morris spokeswoman said today. "We periodically review the business. No final decision has been made whether to put the accounts up for review."

But executives close to the situation said the cigarette maker has already reached out to some agencies for its corporate responsibility business, with several executives saying Philip Morris' senior director for corporate responsibility communications, Jennifer Hunter, is conducting that portion of the review.

Calls to Ms. Hunter were not returned.

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