The business previously was at D'Arcy Masius Benton & Bowles, Los Angeles, which is closing as part of Publicis Groupe's decision to shutter the venerable agency brand. Announcement of the move is expected to be made Wednesday.
Sonicare, based in Snoqualmie, Wash., comprises a small portion of the overall Philips business, which is expected to be handled globally by Burnett out of its London office, an executive said.
In TV advertising, D'Arcy
Sonicare was the last remaining account at D'Arcy's Los Angeles office. Since the end of the year, four other D'Arcy accounts have shifted to Dentsu-owned Colby & Partners, Los Angeles.
With a 15% share, Dentsu is the largest shareholder in Publicis Groupe.