PHONE COMPANY AIRS NEW SPOTS WHILE SEEKING AGENCY

Tatham Believed to Be Shop Behind Ads for PrimeCo

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NEW YORK (AdAge.com) -- Wireless phone company PrimeCo, under new owner Clarity Partners, is seeking a new agency since splitting with Richards Group, Dallas, at the end of last year.

PrimeCo is believed to have shot new TV ads through Havas Advertising's Euro RSCG McConnaughy Tatham, Chicago.

Neither the agency nor PrimeCo would confirm who created the work.

"We are working with an agency on an interim basis," said PrimeCo Director of Marketing Michael McCann, who added that no final selection has been made.

Grant Jacoby, Chicago, also is a contender for the $10 million to $15 million assignment, according to executives with knowledge of the pitch.

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