FOUR PITCH BANANA REPUBLIC

Decision in Creative Review Expected This Month

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NEW YORK (AdAge.com) -- Four agencies made presentations to Banana Republic for the Gap Inc. division's creative account.

Omnicom Group's TBWA/Chiat Day, New York; Publicis Groupe's Leo Burnett USA, Chicago; and two independently owned agencies, Laird & Partners and A/R Media, both New York, presented in

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September and a decision is expected this month.

Jack Calhoun, executive vice president for Banana Republic marketing, said in a statement: "We're looking to complement our in-house skills with an outside creative agency to strengthen our brand's position and deliver a clear message to our customers."

Gap Inc. spent $495 million on measured media in 2002, according to TNS Media Intelligence/CMR.

Leo Burnett has worked on corporate projects for the retail giant, and in June, Susan Wayne, a former executive vice president and group account director at the agency, moved to become senior vice president of marketing at Old Navy. Laird & Partners currently produces the Gap brand's current campaigns, including the spots starring Madonna and Missy Elliott. A/R Media, New York, has worked on campaigns for Valentino.

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