Jack Calhoun, executive vice president for Banana Republic marketing, said in a statement: "We're looking to complement our in-house skills with an outside creative agency to strengthen our brand's position and deliver a clear message to our customers."
Gap Inc. spent $495 million on measured media in 2002, according to TNS Media Intelligence/CMR.
Leo Burnett has worked on corporate projects for the retail giant, and in June, Susan Wayne, a former executive vice president and group account director at the agency, moved to become senior vice president of marketing at Old Navy. Laird & Partners currently produces the Gap brand's current campaigns, including the spots starring Madonna and Missy Elliott. A/R Media, New York, has worked on campaigns for Valentino.