THREE TO PITCH FOR PEPSICO'S SOBE BUSINESS

One World, Fallon, Merkley Newman Vie for $6-$10 Million Account

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BOSTON (AdAge.com) -- Three finalists are vying for the estimated $6 million to $10 million account of PepsiCo's South Beach Beverage Co.

South Beach Beverage bottles the SoBe brand line of juices, juice blends and teas.

The agencies are One World Communications, Westport, Conn.; Publicis Groupe's Fallon Worldwide and Omnicom Group's Merkley Newman Harty, both New York.

A decision should come next week. Previous ad work had been handled in-house.

SoBe received $3.5 million in measured media last year, according to Taylor Nelson Sofres' CMR.

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