Contenders for the European portion of the business are Bcom3 Group's Starcom Motive, Omnicom Group's OMD, WPP Group's MindShare; and Zenith Media, jointly owned by Public Groupe and Cordiant Communications Group.
The first part
The second part of the global consolidation, in Asia Pacific, was decided in favor of Zenith Media in March.
Sony's consolidated media account in Latin America has yet to be decided. A date has not been set for the Latin American portion of the global review, which involves Sony Electronics, Sony Music Entertainment, Sony Pictures Entertainment and Sony Computer Entertainment.