PITNEY BOWES RETURNS TO OGILVYONE

Shop to Develop $12 Million B-to-B Campaign

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CHICAGO (AdAge.com) -- Pitney Bowes, Stamford, Conn., said it named OgilvyOne, New York, to develop brand positioning and execute a $12 million integrated business-to-business marketing push later this year.

The unit of WPP Group's

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Ogilvy & Mather worked with Pitney Bowes for the first time last fall on print ads to address businesses' concerns over anthrax and mail security.

OgilvyOne is to develop an overall brand strategy to reflect Pitney Bowes' evolution from a postage-meter company to a provider of strategic mail and document-management services.

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