PIZZA HUT NAMES WIEDEN SECOND AGENCY

Picks Up Assignment for 'Insider' Pizza

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NEW YORK (AdAge.com) -- Tricon Global Restaurants' Pizza Hut said it awarded its account for a second agency assignment to Wieden & Kennedy, Portland, Ore.

The assignment is for Pizza Hut's "Insider" specialty pizza.

Pizza Hut, which spends about $150 million a year for advertising, has been with Omnicom Group's BBDO Worldwide, New York, for 15 years. The company has said BBDO will remain its primary agency.

Wieden bested

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Cliff Freeman & Partners, Publicis Groupe's Saatchi & Saatchi and WPP Group's Ogilvy & Mather, all New York. Billings for the "Insider" account were undetermined.

Executives at Wieden did not return phone calls.

The win is a major boost for Wieden, which was a finalist but did not win the pitch for the $300 million General Motors Corp.'s Saturn Corp. account, and was eliminated from the review for the $160 million Hyundai Motor USA account.

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