×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

POPEYES CHICKEN AND HILL HOLLIDAY SPLIT

Agency Had $22.3 Million Account for Seven Years

By Published on .

BOSTON (AdAge.com) -- AFC Enterprises' Popeyes Chicken & Biscuits and Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, New York, are parting ways after seven years, the agency said.

Popeyes spent $22.3 million in measured media last year, according to Taylor Nelson Sofres' CMR.

"Hill Holliday has served us well over the past seven years. We have a great deal of respect for the agency and all they have done for the Popeyes brand," said Tom Whitley, vice president of advertising and promotions for Popeyes.

Hill, Holliday will consult on the business until a new agency is found, according to the agency. It handles Allied Domecq's Dunkin' Donuts and Togo's restaurant accounts and said it is hunting large integrated accounts for its New York office.

Most Popular