Popeyes spent $22.3 million in measured media last year, according to Taylor Nelson Sofres' CMR.
"Hill Holliday has served us well over the past seven years. We have a great deal of respect for the agency and all they have done for the Popeyes brand," said Tom Whitley, vice president of advertising and promotions for Popeyes.
Hill, Holliday will consult on the business until a new agency is found, according to the agency. It handles Allied Domecq's Dunkin' Donuts and Togo's restaurant accounts and said it is hunting large integrated accounts for its New York office.