Porsche Narrows Review for $40 Million Business

Incumbent Carmichael Lynch Will Defend Against Three Semifinalists

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DETROIT (AdAge.com) -- Porsche Cars North America today whittled the list of its seven semifinalists to four for its estimated $40 million consolidated national creative and media account.
A decision in the review is expected in the fall.
A decision in the review is expected in the fall.


Interpublic Group of Cos.' Carmichael Lynch, Minneapolis, the incumbent on the national creative, will remain to defend against independent Cramer-Krasselt, Chicago; Interpublic Group of Cos.' Martin Agency, Richmond, Va.; and independent SS&K, New York.

Fall decision expected
Ark Advisors is the consultant. Ark principal Ann Billock told Advertising Age a decision is expected in early fall.

Carmichael Lynch won the carmaker's creative account in early 1999 after a review. Kastner & Partners, Los Angeles, is the media incumbent.