PORSCHE TAPS CATALANO LELLOS FOR INTERACTIVE WORK

By Published on .

DETROIT (AdAge.com) -- Porsche Cars North America, Atlanta, tapped Catalano Lellos & Silverstein, New York, as agency of record for interactive media strategy, planning and buying.

The agency's first work will be for the launch of Porsche's debut of its sports utility vehicle, the Cayenne, which rolls out in the second half of 2002.

Interpublic Group of Cos.' Carmichael Lynch, Minneapolis, handles the upscale sports car marketer's ad account. Porsche said Germany's Stoll & Fischbach, Herrenberg (formerly Eurotel), is the automaker's global creative interactive agency of record.

Most Popular