×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

POSTAL SERVICE SEEKS TO CONSOLIDATE ACCOUNTS

$90 Million in Billings at Stake

By Published on .

WASHINGTON (AdAge.com) -- The U.S. Postal Service is putting its account into review, saying it hopes it can achieve savings from consolidating contracts for advertising, media buying, direct and in-store merchandising with one supplier.

The Postal Service said the accounts together represent $90 million, though not all of that is media. Another

Related Resource:
Read the Notice for U.S. Postal Service Advertising
$10 million of Postal Service advertising aimed at minorities is not being put in review.

The Postal Service accounts are handled by Bcom3 Group's Leo Burnett USA, Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, New York, for direct, Publicis Groupe's Frankel for in-store and Grey Global's MediaCom for media buying.

The Postal Service has been desperately trying to cut costs in the wake of the impacts of the recession, the Sept. 11 terror attacks and later anthrax attacks.

Most Popular