Online Exclusive: Account Action

PRESIDENT-COO OF DAVID & GOLIATH LEAVES

Skip Sullivan's Departure Comes Just Weeks After Kia Account Win

By Published on .

SAN FRANCISCO (AdAge.com) -- Just weeks after it won the $270 million Kia Motors of America account, Los Angeles ad agency David & Goliath said its president and chief operating officer, Skip Sullivan, is leaving the company.
Related Stories:
KIA TO KEEP ACCOUNT WITH DAVID & GOLIATH
Advertising Work Valued at More Than $240 Million
KIA NAMES FOUR FINALISTS IN CREATIVE REVIEW
Creative Briefings Next for Agencies
SEVEN SHOPS CHASE KIA ACCOUNT
Six Semifinalists Join Incumbent David & Goliath in Review
KIA MOTORS PUTS AD ACCOUNT INTO REVIEW
Parent Company Said to Plan Marketing Realignment

End of month
Mr. Sullivan will leave the independent agency at the end of this month, said David Angelo, chairman and chief creative officer.

Mr. Angelo said Mr. Sullivan was departing "for lifestyle reasons" and would not be immediately replaced. Mr. Angelo said he himself would assume a larger administrative role in the agency.

Contacted later, Mr. Sullivan said he was leaving the agency to take over the business side of his wife’s apparel business.

Mr. Sullivan said he had been thinking of leaving the business for a while, but wanted to be certain “we retained Kia" before he did so.

Kia national and regional work
The move comes just weeks after the shop pulled a real David and Goliath scenario by retaining Kia's national and regional dealer creative accounts in a review that pitted the agency against larger rivals.

The Korean automaker transferred the account to the startup shop five years ago without a review, but in June 2004 Kia put the account up for grabs amid talk the automaker was putting pressure on the agency to reduce fees. Car company executives denied that was the case and said they just wanted to see what other agencies could offer.

Finalists in pitch
Finalists in the pitch were Omnicom Group's GSD&M, Austin, Texas; Cramer-Krasselt, Chicago; and MDC Partners' Kirshenbaum Bond & Partners, New York.

David & Goliath's other clients include Bacardi and Outback Steak House.

Most Popular