×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New Publicis CEO Takes Over Tomorrow but Lévy Won't Fade Away

By Published on .

Maurice Levy.
Maurice Levy. Credit: Publicis Groupe

Maurice Lévy will continue to work full time for Publicis Groupe after he steps down as chairman and CEO at the end of today.

In his new role as chairman of the supervisory board, the 75 year-old will receive compensation of €2.8 million per annum. That's more than the €2.5 million total he earned as CEO in 2016, a figure approved by shareholder vote on Wednesday.

At the annual shareholder meeting in Paris, Lévy claimed that he would have liked to "tiptoe out" from the agency holding-company giant, whose portfolio includes Saatchi & Saatchi, Publicis.Sapient, Leo Burnett and Publicis Worldwide.

"It took more than a year for Elisabeth Badinter to convince me to take over from her on the supervisory board," Lévy said, referring to the current chairman of the supervisory board and daughter of the group's founder, Marcel Bleustein-Blanchet.

"I ultimately realized that in a company like ours that is based on human ties, there is an enormous amount to be handed on… even though I may have had other dreams and other ambitions," he added.

Lévy's successor, Arthur Sadoun, reluctantly took to the stage at the insistence of shareholders, despite having agreed that he would not say anything until Thursday, his first day in charge.

Arthur Sadoun.
Arthur Sadoun. Credit: Publicis Groupe

Referring to his continuing working relationship with Lévy, Sadoun said, "It's not a new kid on the block, it's a new duo."

Badinter will be Lévy's deputy starting Thursday. She said of Sadoun, "He has a major task ahead of him to lead Publicis to a new era… more uncertain and also more exciting than before."

As a farewell to Lévy, a film showed a selection of highlights from his 46 years at Publicis Groupe, starting as a young, dark-haired IT guy.

The tone was patriotic, talking about the group's "Creative audacity aimed at conquering a world that was essentially Anglo Saxon," and taking pride in its "seducing charm." The film also compared "look-alike Anglo Saxon campaigns" with Publicis Groupe's ability to celebrate difference.

Lévy continued the patriotic theme as he bid farewell. Publicis Groupe "is so attached to its independence and to its Frenchness at the same time," he said. "Our feet are somewhere there, planted in the asphalt of the Champs Elysées. The Anglo Saxon press often refer to us as a 'French giant'…. We the French have had to win our way in an Anglo Saxon world. We have had to innovate and will have to continue doing so if we are to remain independent."

Highlights from Lévy's 46 years at Publicis Groupe

1972

He was just a computer programmer who had been there for less than a year, but when a fire caught hold in Publicis' office, he risked his life to rush back in and save the company's computer records.

2000

Acquisition of Saatchi & Saatchi showed he was willing to take the Anglo Saxons on at their own game.

2002

$3 billion acquisition of BCom3, which included Leo Burnett and Starcom Mediavest, catapulted Publicis to become the world's fourth largest commuications group. (Publicis now ranks third.)

2015

$3.7 billion acquisition of Sapient confirmed the group's commitment to digital.

... and a Lévy Lowlight

2014

The proposed $35 billion mereger with Omnicom to create a new No. 1 agency holding company fails.

Most Popular
In this article: