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PUBLICIS & HAL RINEY WINS GHIRARDELLI ACCOUNT

Sweet Deal Worth $2 Million

By Published on .

SAN FRANCISCO (AdAge.com) -- Lindt & Sprungli USA's Ghirardelli Chocolate Co. has awarded its $2 million advertising account to Publicis Groupe's Publicis & Hal Riney, San Francisco.

Ghirardelli, which is headquartered in San Leandro, Calif., recently expanded distribution of its specialty chocolates beyond confectioner's stores to grocery, drugstores

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and mass outlets.

First ad campaign
The chocolatier plans to launch its first traditional ad campaign in 2003.

The other finalist in the review was independent San Francisco shop Grant, Scott & Hurley.

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