PUBLICIS PICKS UP CORDIANT'S ALLIED DOMECQ ACCOUNTS

Billings for Three Spirits Brands Estimated at $30 Million

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NEW YORK (AdAge.com) -- Allied Domecq today said it has consolidated its traditional and non-traditional brand communications for
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its spirits brands at Publicis Worldwide, part of Publicis Groupe.

$30 million
The move, widely anticipated last week, follows the distiller's split with Cordiant Communications Group. The company's advertising agency, Bates Worldwide, had handled the account, estimated to be worth just under $30 million.

Cordiant-owned agencies, including Bates and 141 Communicator, had worked on Allied brands including Tia Maria liqueur, Malibu rum and Ballantine's whiskey. They will switch to Publicis Worldwide, though Allied's contract with Cordiant runs through October 2003. Publicis already handles Allied brands Kahlua liqueur, Beefeater gin and Stolichnaya vodka.

50 countries
In a press statement, Publicis attributed its win to its integrated approach bringing in numerous specialty capabilities around the world, including Publicis Dialog, the firm's public relations arm. A fresh communications program for the brands will include media, design, sales promotions and events. The account will be serviced by Publicis agencies in 50 countries.

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