Sara Lee restructures
Sara Lee announced the consolidation in March amid a major corporate restructuring that includes plans for a separate food-and-beverage division. The restructuring is intended to boost the marketer's profit margins to 12% from 7% by shedding a wide range of businesses that account for about 40% of Sara Lee's revenues, putting far greater importance on the performance of the food-and-beverage unit.
It could take a while before a final decision is reached in the review, said the Sara Lee spokesman, who added the company was treating the battle between roster shops like a marathon, not a sprint.
Currently, Element 79 handles creative duties for Sara Lee's Hillshire Farms, while TBWA works on the Jimmy Dean, Ballpark Franks and Senseo coffee.
Publicis will continue to handle creative duties for the conglomerate's branded meat and bread products through a transition period.