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Publicis' Stephan Beringer Tapped as New President of Audience on Demand

Exec Succeeds Kurt Unkel, Who Defected to Team Detroit

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Stephan Beringer
Stephan Beringer

Publicis Groupe has tapped Stephan Beringer to replace Kurt Unkel as chief growth officer and president of digital media trading group Audience on Demand.

Mr. Unkel recently left AOD to run WPP's dedicated Ford agency, Team Detroit.

Mr. Beringer was most recently chief growth and strategy officer for Publicis' Digital Technologies division, which houses both DigitasLBi and Razorfish. He was also International CEO for Digitas and Razorfish from 2009 to 2013. In the role, he oversaw the shops' P&Ls, as well as other digital marketing specialist shops, in all markets outside of North America. Publicis also credits him with integrating Digitas and LBi globally, after the holding company bought LBi in late 2012.

"Working in partnership with our data, technology and partnerships lead Domenic Venuto, Stephan will help us develop new solutions that expand our addressable offerings around the globe, enhancing our global footprint, audience capabilities as well as our inventory and channel offerings," said Frank Voris, CEO of Vivaki, Publicis' central digital media and data hub, in a statement. "I thank Kurt for his many contributions to AOD and I wish him the best as he pursues greater work/life balance in Detroit."

Mr. Beringer will report to Mr. Voris. Previously, he reported to Rishad Tobaccowala, chairman of DigitasLBi and Razorfish.

In the 1990s, Mr. Beringer established a digital shop in Germany that lead to the formation of Omnicom Group's Tribal DDB (now known as Tribal Worldwide). He left Tribal in 2005 to join Digitas.

The changes come as the both Publicis and Omnicom aim to strengthen their central digital and data hubs ahead of their merger, which the companies expect to be approved later this year. Omnicom recently tapped Mindshare's Andy Zonfrillo as its CEO of global trading.

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