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RADIOSHACK NAMES FOUR FINALISTS FOR $250 MILLION AD REVIEW

Account Decision Is Expected by The End of April

By Published on .

YORK, Pa. (AdAge.com) -- Retailer RadioShack Corp. has chosen four finalists for its $250 million global advertising account.
A final decision on the Radio Shack account is expected in April.

Finalists
They are Omnicom Group's TBWA/Chiat/Day, Los Angeles; Havas' Arnold, Boston; and two Interpublic Group of Cos. agencies, Carmichael Lynch, Minneapolis, and Deutsch, Los Angeles.

This is the second cut in the review. A decision is expected by the end of April. Overseeing the review is RadioShack Chief Marketing and Brand Officer Don Carroll.

Shift from in-house
The review comes as RadioShack shifts the account from in-house agency Circle Group, Fort Worth, Texas, which will continue to do work for the electronics retailer.

RadioShack has had a raft of other changes lately, moving its corporate headquarters to a new campus, welcoming a new chief financial officer and a new CEO, even as it updates its store formats and adds its own lines of branded products to address competitive challenges.

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