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Former Razorfish CEO Pete Stein has joined Fullscreen as general manager and head of the media company's brand group.
"Fullscreen's extensive creator network and relationships have made us a really effective partner for brands worldwide, and Pete's experience and industry relationships are the perfect fit to continue the rapid growth of this business," said Fullscreen Chief Operating Officer Andy Forssell in a statement.
Fullscreen is a digital video company that manages a network of creators' channels across platforms like YouTube, Facebook and Snapchat. The company also produces original shows.
In the newly created role, Mr. Stein will work with teams across Fullscreen's U.S. offices to "develop big ideas, creative strategies and market insights for major brand and agency clients," according to a release on the announcement. He'll lead strategy and execution for clients across media management, sales, influencer marketing, social video management, custom-content development, production and distribution, as well as experiential marketing. He'll also oversee the integration of social media content studio McBeard.
Mr. Stein spent the last year as executive in residence at Lerer Hippeau Ventures, a venture capital firm focused on early stage media and technology companies in New York, according to the release.
The hire comes on the heels of a new partnership between Fullscreen and WPP's GroupM. Together, they're creating an influencer marketing program called Playa that will coordinate exclusive deals between the agency's clients and Fullscreen's global roster of more than 75,000 digital celebrities.