Razorfish Global CEO Tom Adamski Passes Away At 43

Exec Was Known for his Longstanding Client Relationships; Digital and Operational Know-How

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Tom Adamski, digital agency vet and CEO of Publicis Groupe's Razorfish Global, has passed away after a battle with cancer. He was 43 years old.

Mr. Adamski spent his career shaping digital marketing and technology moves by clients like Apple and Samsung, while climbing the ranks in West Coast agency leadership roles, and at Publicis.

He sat on the P12 Executive Committee comprised of top leadership within Publicis, and served as CEO of Razorfish Global, which is made up of Razorfish, Rosetta, LEVEL Studios and dedicated JPMorgan Chase group ROAR. Mr. Adamski was previously the CEO of LEVEL Studios, the digital and product development agency that was acquired by Rosetta in 2010. He was named CEO of Rosetta in April of 2013 and helped establish its position as Publicis' "leading agency focused on customer engagement," according to the holding company.

"We are deeply saddened by the loss of Tom Adamski," said Publicis CEO Maurice Levy in a statement. "Tom was an important part of the Publicis family for many years, serving as a member of the P12, and left a significant mark on the Groupe. While we mourn the loss of Tom, we honor his joie de vivre and the inspiration he was day after day."

During his career, Mr. Adamski worked closely with longstanding blue-chip clients like Apple and more recently played a leading role in acquiring more business from companies like Samsung and Aetna. He began his career in 1995 at Xing Technology Corporation, where he worked with audio and video streaming technology for IP networks.

While known for his understanding of digital marketing and technology, and long-standing client relationships, Mr. Adamski was also cited for his operational talent. While leading Rosetta, for example, he centralized the firm's resource-planning capability and linked previously separate functions such as account management and business development. Rosetta was featured on the Ad Age A-List this January.

Mr. Adamski "build Rosetta into the innovative, forward-thinking and award-winning customer engagement agency it is today," said Mr. Levy in an e-mail to employees. "He also led Razorfish Global to great places, uniting his passion for life with his passion for our work and for the future, positioning the company for future success."

Mr. Adamski successfully balanced his career with regular doses of faith and family, surfing, motorcycles and strumming a vintage guitar or two, while also serving on advisory boards for a number of consulting, advertising, education and retail organizations, according to his bio. And despite his increased responsibility and global travel in recent years, he stayed close to his Rosetta office, home and family in San Luis Obispo, Calif.

"Our thoughts and prayers are with Tom's family during this difficult time," said Alan Herrick, CEO of Publicis.Sapient, the network that oversees Razorfish Global, in a statement. "He was an extraordinary man who led with integrity and made everyone around him better. Tom inspired all of us to strive for greatness in our communities, in our lives and at our jobs, and left an enduring legacy on Razorfish Global. He will be greatly missed."

Razorfish North American CEO Shannon Denton will continue to serve as Interim Global CEO of the Razorfish Global network.

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