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Shifts $10 Million Account to Richards Group

Published on .

NEW YORK (AdAge.com) -- Accor North America's Red Roof Inns said it moved its $10 million advertising account to independent Richards Group, Dallas, from Interpublic's Hill Holliday, San Francisco.

Richards Group is currently the agency for Accor's Motel 6 chain.

A Red Roof Inns executive praised Hill Holliday but cited personnel changes at the agency as the reson for the move.

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