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RED ROOF NARROWS REVIEW FOR $10 MILLION ACCOUNT

Published on .

NEW YORK (AdAge.com) -- Accor Economy Lodging's Red Roof narrowed the review for its estimated $10 million account to Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, San Francisco; DeVito/Verdi, New York, and Cramer-Krasselt, Chicago.

A decision is expected in two weeks.

Incumbent Richards Group, Dallas, won't participate but will continue working with sibling chain, Motel 6, said Eric Studer, senior vice president of marketing services.

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