REEBOK CONSOLIDATES BRAND WITH ARNELL

Rockport, Classics Line Already With Agency

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NEW YORK (AdAge.com) -- Reebok International consolidated its Reebok brand work at Omnicom Group's Arnell Group, New York.

The Reebok brand's women's business and licensing partnerships

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with the National Football League and the National Basketball Association had been at WPP Group's Berlin Cameron/Red Cell, New York.

Arnell also has the Classics line, some men's footwear and the Rockport brand.

Reebok spent $66 million in advertising last year, according to Taylor Nelson Sofres' CMR.

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