Matt Reinhard, 41, most recently served as executive creative director at Interpublic Group of Cos.-owned DraftFCB, San Francisco. There he worked on accounts such as Electronic Arts, Taco Bell and Hilton Hotels. Earlier he served as creative director at Los Angeles-based agency Carbon 14.
Matt begins his new role as executive creative director of DDB, Los Angeles, next month, taking over creative duties from Mark Monteiro, the office's outgoing chairman-chief creative officer.
Matt isn't the only young Reinhard in the business; his brother Geoff has clocked time at Radical Media and BBDO in New York and is now a freelance new media producer.
Their father remains chairman emeritus at Omnicom Group's DDB.