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Another Reinhard Rises at DDB

Matt Reinhard, son of Keith, takes top creative spot in agency's L.A. office

By Published on .

Matt Reinhard
Matt Reinhard

NEW YORK (AdAge.com) -- Matt Reinhard -- son of industry legend Keith Reinhard -- is departing his post at DraftFCB to join the agency his father helped build, DDB Worldwide.

Matt Reinhard, 41, most recently served as executive creative director at Interpublic Group of Cos.-owned DraftFCB, San Francisco. There he worked on accounts such as Electronic Arts, Taco Bell and Hilton Hotels. Earlier he served as creative director at Los Angeles-based agency Carbon 14.

Matt begins his new role as executive creative director of DDB, Los Angeles, next month, taking over creative duties from Mark Monteiro, the office's outgoing chairman-chief creative officer.

Matt isn't the only young Reinhard in the business; his brother Geoff has clocked time at Radical Media and BBDO in New York and is now a freelance new media producer.

Their father remains chairman emeritus at Omnicom Group's DDB.

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