The Array alliance, made up of three New York agencies, has been dropped. The Array agencies were African-American shop Footsteps and Hispanic agency Hispan/America, both partly owned by Omnicom Group, and Admerasia, an Asian-American agency that is a non-equity member of Bcom3 Broup's Pangea multicultural holding company.
The remaining three
Each agency will be paid $20,000 to cover costs plus expenses to travel to Detroit to present. The winner's work will run as a campaign.
The three finalists are:
- Incumbent GlobalHue, Southfield, Mich., formed by the merger of Don Coleman Advertising, an African-American specialist, and sibling Hispanic-focused Montemayor & Asociados, San Antonio. Interpublic Group of Cos. holds a 49% stake in GlobalHue.
- PASS Urban Powertrain, a partnership between Arnell Group President-CEO Peter Arnell and black recording industry executive Steve Stoute; Asian-owned L3 Advertising, New York; Hispanic specialist Cultura, Dallas, and gay and lesbian agency Osmosis Media Lab, New York.
- SIP, composed of Publicis, Sanchez & Levitan, Miami; African-American and gay and lesbian agency Prime Access, New York; and Imada Wong Communications Group, Los Angeles, in which Interpublic has a stake.
Mr. Bell said a decision, originally scheduled for June 1, will be made June 17.