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RESTAURANT GROUP NARROWS AGENCY SEARCH TO THREE

Advertising Account Estimated at $25 Million

By Published on .

NEW YORK (AdAge.com) -- Atlanta-based restaurant company Rare Hospitality International has named finalists in its estimated $25 million advertising review.

Three agencies move on to the next

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RESTAURANT GROUP OPENS REVIEW FOR $25 MILLION ACCOUNT
Hasan & Co. Handling Agency Search for Rare Hospitality
round -- Havas' Arnold Worldwide, McLean, Va., and sibling McKinney & Silver, Raleigh, N.C., and Interpublic Group of Cos.' Mullen in Winston-Salem, N.C.

A decision is expected later this month. Hasan & Co., of Raleigh, is conducting the review.

Omnicom Group's BBDO Worldwide in Atlanta and Chicago independent Cramer-Krasselt were cut from the review.

Ad agency Scharbo & Co., an Atlanta independent, is not defending the account, as Rare Hospitality seeks to increase its ad spending. The marketer last year spent $8 million in measured media, according to figures from TNS Media Intelligence/CMR.

Rare Hospitality is the parent of Capital Grille, Longhorn Steakhouse and Bugaboo Creek Steak House.

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