Three agencies move on to the next
A decision is expected later this month. Hasan & Co., of Raleigh, is conducting the review.
Ad agency Scharbo & Co., an Atlanta independent, is not defending the account, as Rare Hospitality seeks to increase its ad spending. The marketer last year spent $8 million in measured media, according to figures from TNS Media Intelligence/CMR.
Rare Hospitality is the parent of Capital Grille, Longhorn Steakhouse and Bugaboo Creek Steak House.