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Hasan & Co. Handling Agency Search for Rare Hospitality

By Published on .

NEW YORK (AdAge.com) -- The restaurant company that owns the Capital Grille, Longhorn Steakhouse and Bugaboo Creek Steak House is launching a review for its $25 million advertising account, according to the search consultant.

Rare Hospitality International, based in Atlanta, is looking for a midsize agency in the South, Southwest or Midwest, according to the consultant, Hasan & Co.

A decision should be in hand by mid-July. Twelve agencies will be invited to pitch for the account.

Ad agency Scharbo & Co., an Atlanta independent, is not defending the account, as Rare Hospitality seeks to increase its ad spending. The marketer last year spent $8 million in measured media, according to figures from TNS Media Intelligence/CMR.

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