Rare Hospitality International, based in Atlanta, is looking for a midsize agency in the South, Southwest or Midwest, according to the consultant, Hasan & Co.
A decision should be in hand by mid-July. Twelve agencies will be invited to pitch for the account.
Ad agency Scharbo & Co., an Atlanta independent, is not defending the account, as Rare Hospitality seeks to increase its ad spending. The marketer last year spent $8 million in measured media, according to figures from TNS Media Intelligence/CMR.