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Resurgent Talbots Goes Into Review

Retailer Spent Just $25 Million Last Year, but Sales Are Up in '07

By Published on .

CHICAGO (AdAge.com) -- Talbots, the specialty retailer aimed at middle-aged women, is conducting an agency review. The company has worked with Arnold Worldwide since 1997, which will participate.
Talbots has not been a major player in the ad market.
Talbots has not been a major player in the ad market.

Pile & Co. is the consultant on the review, which is expected to be completed in November.

Other details weren't provided, and Talbots declined to comment.

Industry star
With less than $25 million spent last year, Talbots has not been a major player in the ad market. But the brand has experienced a resurgence this year, with a more stylish product mix -- and some of the industry's best same-store sales results.

Talbots has nearly 1,400 stores in 47 states and 250 J. Jill brand stores. It wasn't clear whether the J. Jill business was part of the review.
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