Pile & Co. is the consultant on the review, which is expected to be completed in November.
Other details weren't provided, and Talbots declined to comment.
With less than $25 million spent last year, Talbots has not been a major player in the ad market. But the brand has experienced a resurgence this year, with a more stylish product mix -- and some of the industry's best same-store sales results.
Talbots has nearly 1,400 stores in 47 states and 250 J. Jill brand stores. It wasn't clear whether the J. Jill business was part of the review.