REVLON CONSOLIDATES ACCOUNTS WITH DEUTSCH

Shift Follows Cosmetic Maker's Split With Kirshenbaum

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NEW YORK (AdAge.com) -- Cosmetics maker Revlon has awarded advertising and media planning for its Revlon brand to Interpublic Group of Cos.' Deutsch, New York, said representatives for the marketer and agency today.

The decision comes after Revlon parted ways with Kirshenbaum Bond & Partners, New York, on Wednesday, a move that was first reported by AdAge.com.

Deutsch's win does not include Revlon's Ultima and Streetwear brands, a Revlon spokeswoman said.

The cosmetics maker

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had assigned its Revlon brand work to Kirshenbaum in February 2001, at the same time Deutsch was awarded creative development for the Almay brand and the media buying for all of Revlon's portfolio brands as well as for Almay.

Revlon would not comment on billings. From January to October 2001, the company spent about $80 million on its Revlon and Almay brands, according to Taylor Nelson Sofres' CMR.

In other Revlon news, the company Jan. 14 had announced that former Fairchild Publications executive Rochelle Udell was named executive vice president of creative development and design. Ms. Udell had been president of Fairchild Publications' Internet unit and head of the aborted site WWD.com.

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