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RICHARDS, CARAT PITCH FOR HYUNDAI REGIONAL ACCOUNTS

Incumbent Bates Has Business Through September

By Published on .

DETROIT (AdAge.com) -- Two agencies vying for two Hyundai Motor America's accounts have begun making their pitches.

Independent Richards

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Group, Dallas, has started making creative presentations to Hyundai Motor America's regional dealer ad groups, while Carat North America has started pitching the groups for local buying.

The incumbent, Cordiant Communications Group's Bates USA West, Irvine, Calif., has the accounts through September.

Bates, which lost Hyundai's national creative account to Richards earlier in May and the national media account to Carat in January, let go of its national account staff a few weeks ago.

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