Billings for the 576 U.S. dealers are estimated at $200 million, the agency said.
The agency, which in
Dealer advertising from Richards breaks in October on TV, radio, print, outdoor and point of sale.
The dealer groups' separate contracts with Hyundai's former creative shop, Cordiant Communications Group's Bates USA West, Irvine, Calif., were to expire Sept. 30, though Bates earlier had resigned the account.
Aegis Group's Carat North America continues to handle media. Bates lost the national media account to Carat in January and the creative to Richards in May.