RICHARDS GROUP PICKS UP HYUNDAI DEALER'S ACCOUNT

Agency Adds $200 Million Assignment to Its Creative Work

By Published on .

BOSTON (AdAge.com) -- The four Hyundai Motor America Dealer Advertising Associations have selected independent Richards Group, Dallas, as advertising agency of record.

Billings for the 576 U.S. dealers are estimated at $200 million, the agency said.

The agency, which in

Related Stories:
RICHARDS, CARAT PITCH FOR HYUNDAI REGIONAL ACCOUNTS
Incumbent Bates Has Business Through September
RICHARDS GROUP WINS HYUNDAI $160 MILLION ACCOUNT
Will Open Office Near Client to Help Manage Business
CARAT WINS HYUNDAI $500 MILLION MEDIA ACCOUNT
Consolidated Planning & Buying Business Includes Kia
May won the $160 million creative account for the South Korean automaker, met with the dealer groups almost immediately. Richards is opening field service offices in Atlanta and New York to go with its new shop in Los Angeles.

Dealer advertising from Richards breaks in October on TV, radio, print, outdoor and point of sale.

The dealer groups' separate contracts with Hyundai's former creative shop, Cordiant Communications Group's Bates USA West, Irvine, Calif., were to expire Sept. 30, though Bates earlier had resigned the account.

Aegis Group's Carat North America continues to handle media. Bates lost the national media account to Carat in January and the creative to Richards in May.

Most Popular