RICHARDS GROUP WINS WINE MAKER'S ACCOUNT

Beats Deutsch in Shootout for $10 Million Robert Mondavi Business

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SAN FRANCISCO (AdAge.com) -- Wine maker Robert Mondavi, Oakville, Calif., has awarded its anticipated $10 million advertising account to independent Richards Group, Dallas, according to executives close to the review.

The other finalist

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competing for the account, which is expected to focus on Mondavi's Woodbridge brand, was Interpublic Group of Cos.' Deutsch, Los Angeles.

Interpublic's Dailey & Associates, Los Angeles, was the incumbent.

The move comes as winemakers face their biggest glut since the 1990s. A record harvest in 2000 combined with the economic slowdown that resulted in fewer restaurant-goers created an "oversupply in the market," according to industry publication Impact.

Among the hardest hit wines were those in the $5 to $15 a bottle range, the publication said.

Calls to the marketer were not returned by press time.

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