RJ PALMER WINS MIKE'S LEMONADE MEDIA BUSINESS

$30-$40 Million Account Won After Three-Shop Shootout

By Published on .

BOSTON (AdAge.com) -- Mike's Hard Lemonade Co., Lakewood, Colo., has selected Panoramic Communications' RJ Palmer to handle its estimated $30 million to $40 million media business for its flagship brand.

The account had

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MIKE'S HARD LEMONADE ACCOUNT GOES TO CLIFF FREEMAN

been at Aegis Group's Carat North America, which lost the business in a shootout that also included WPP Group's Media Edge.

It's not known whether creative, which is at New York independent Cliff Freeman & Partners, will be affected.

Cliff Freeman and the client did not immediately return telephone calls.

Mike's Hard Lemonade received $14.1 million in the first 10 months of last year, according to Taylor Nelson Sofres' CMR.

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