BOSTON (AdAge.com) -- Mike's Hard Lemonade Co., Lakewood, Colo., has selected Panoramic Communications' RJ Palmer to handle its estimated $30 million to $40 million media business for its flagship brand.
The account had
been at Aegis Group's Carat
North America, which lost the business in a shootout that also included WPP Group's Media Edge.
It's not known whether creative, which is at New York independent Cliff Freeman & Partners, will be affected.
Cliff Freeman and the client did not immediately return telephone calls.
Mike's Hard Lemonade received $14.1 million in the first 10 months of last year, according to Taylor Nelson Sofres' CMR.