Robert LePlae Leaving TBWA

Position of North America President Expected to Be Eliminated

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NEW YORK (AdAge.com) -- TBWA North America President Robert LePlae is preparing to exit the ad network without another job, executives familiar with the matter say. The position is expected to be eliminated.

Robert LePlae
Robert LePlae
Mr. LePlae referred calls to TBWA, which declined to comment.

Mr. LePlae, a 10-year veteran of the agency, was promoted to his current post in September 2005 following the defection of Brett Gosper to Interpublic Group of Cos.' McCann Erickson.

Mr. LePlae at the time was tasked to oversee the North American region, with a particular eye on the day-to-day operations in the network's long-lackluster New York office.

These days, the New York office is helmed by Jamie Gallo, managing director and global group account director on Absolut, and Mark Figliulo, New York chairman and creative chief.

TBWA's real engine in North America is its very successful Los Angeles office, which is overseen by Carisa Bianchi, office president, and Rob Schwartz, executive creative director.

Omnicom Group-owned TBWA/Chiat/Day had a banner year in 2008, bringing aboard nearly $1 billion in billings, picking up brands such as Pepsi, Gatorade and Visa. TBWA Worldwide was named Ad Age's 2008 Global Agency of the Year.

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