Rokkan Named Social Agency of Record for Sharp

Shop Plans to Create YouTube Series for Electronics Marketer

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Sharp USA has tapped Rokkan as its first social agency of record in preparation for an aggressive social-media push, Ad Age has learned.

Digital indie Rokkan emerged the winner after a relatively swift review process that began with 10 agencies in September. That group was whittled down to a trio of shops that faced off before Rokkan won the contract. Previously, Sharp had been using three separate agencies for its social marketing, so this move consolidates the work with a single shop.

"We liked their strategic direction and creativity and we think it fits our brand," said Doug Kern, Sharp's director of digital marketing.

Rokkan will man Sharp's Twitter, Facebook and Pinterest accounts, as well as develop original content for Sharp's YouTube channel, Rokkan's head of social Sav Banerjee said. He added that Rokkan will launch an Instagram profile page for the brand in the near future.

Some of these efforts will launch soon, or as John Noe, Rokkan's CEO put it: "We're tying our shoelaces, getting ready to go out the door."

The agency will certainly have to work fast with Black Friday and the subsequent holiday shopping season looming next week. Mr. Noe said that Rokkan's "more substantial" work will begin appearing in early 2013.