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ROUND2 WINS CYPRUS TOURISM U.S. MEDIA ACCOUNT

Agency Still Pursuing European Portion of Business

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NEW YORK (AdAge.com) -- Round2 Communications, an independent media buying and planning agency based in Los Angeles, won the U.S. media buying portion of the 2002 Cyprus Tourism Organization's advertising account.

Billings are estimated at $2 million.

Cordiant Communications' Bates Athens was the media incumbent. The shop retains creative duties on the account.

Round2 also pitched the European portion of the buying account through its London office. A decision has not been made on that part of the review, said Round2 CEO Garfield Ricketts.

Cyprus, the third largest island in the Mediterrenean Sea, is an independent country that is partially occupied by Turkey. Over the years it has suffered from much civil unrest between the island's two main ethnic groups, Greeks and Turks. Although the Turkish military still occupies almost half of the island, the internal situation has stabilized and the government's tourism department is preparing an extensive push in Europe in March and the U.S. in May.

"The American tourism market is a huge part of the island's economy," Mr. Ricketts said.

In addition to London, Round2 also has offices in San Francisco, White Plains, N.Y., and New Jersey. The agency claims worldwide billings of $300 million. Its client list includes Union Bank of California, Starbucks, Radisson Seven Sea Cruises, Cingular Wireless, AutoNation and Trinity Oaks Vineyards.

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