Ruder Finn and Finn Partners Face Off for Target Business

Latest Piece of Retailer's Account Up for Grabs: Multicultural PR

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Target is one of the first companies to pit Ruder Finn against Finn Partners since the firm split into two last July due to a family disagreement.

According to people familiar with the matter, the two shops, along with the The Jeffrey Group, are finalists in a competitive review for the retail giant's multicultural public-relations business.

That means that Republica, which currently handles Target 's multicultural PR efforts, stands to lose a large portion of the account or the account entirely. The Miami-based firm declined to comment for this story, as did Target .

For the retailer, the review is just the latest in a long string of marketing changes at Target . The retailer is currently operating without a CMO since Michael Francis left his top marketing post late last year. It's also without a creative agency of record after parting ways with Wieden & Kennedy this month.

Although the Finn firms are still operating under the same roof, the shops are now independently owned and operated within the Ruder Finn Group, which includes RF Binder, Ruder Finn and Finn Partners.

Though Ruder Finn held onto much of the firm's global and health-care business after the split, Finn Partners -- which launched in New York with 160 staffers and a projected $25 million in fees in its first year of operation -- absorbed multicultural and image-marketing lead Helen Shelton. It also left with resources from the firm's previous acquisition of the Rogers Group, which touted a "Latino Strategies" offering.

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