The creative and media account is worth $40 million over three years, but the client told AdAge.com the budget may be increased.
Gary LaBella, vice president of advertising at the trade group, said the 2003 creative will reflect a new strategy: that RVs can enhance your life's passions. The current ad theme focuses on families.
He said a 70-member review panel heard presentations March 6 from the contenders. The others participants were WestWayne, Atlanta, and Martin, Richmond, Va.