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SAAB AWARDS DIRECT MARKETING DUTIES TO BRANN

Account Has Billings of up to $15 Million

By Published on .

NEW YORK (AdAge.com) -- Saab Cars USA, Norcross, Ga., has awarded its direct marketing account to Brann Worldwide, Baltimore, a Saab spokeswoman said.

Brann is part of Arnold Worldwide

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Partners, a unit of Havas.

The account, with $10 million to $15 million in billings, was previously at Interpublic Group of Cos.' Martin Agency, Richmond, Va.

Martin, along with Digitas, Boston, and the partnership of MRM and Austin Kelley Advertising, Atlanta, were finalists in a pitch for the account.

Interpublic's Lowe and Partners, New York, remains Saab's creative agency.

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