|Saatchi & Saatchi has lost three more major accounts.
SAATCHI & SAATCHI LOSES TYLENOL ACCOUNT AFTER 28 YEARS
$110 Million Review Down to Three Other Agencies
A spokeswoman from McNeil said she "can't comment on any speculations," but one executive from the marketer cited a fractured relationship between the client and the agency and said, "Saatchi took its eye off the ball."
A Saatchi spokesman acknowledged the accounts are moving.
Saatchi had the Tylenol account for 28 years but was eliminated from the review last week when McNeil chose Interpublic Group of Cos. shops Deutsch, New York; Hill Holliday Connors Cosmopulos, Boston; and Martin Agency, Richmond, Va., for a three-way shootout.
It is not known if J&J and McNeil will put the Pepcid, Mylanta and St. Joseph brands up for review or assign them to other agencies. There is a growing sentiment among executives close to the Tylenol review that the losers of Tylenol will end up with a combination of these other brands.
J&J spent $48.6 million in measured media last year on the heartburn and acid indigestion medication Pepcid, according to TNS Media Intelligence/CMR. Mylanta, another heartburn medication, had $16.6 million in spending last year, and St. Joseph had $20.5 million.