Bitterly Contested Review Leaves 25-Year Incumbent in Place

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NEW YORK ( -- After a bitterly contested review, the Greater New York Toyota Dealers Association has
decided to retain its incumbent advertising agency, Publicis Group's Saatchi & Saatchi, New York, according to executives familiar with the matter.

Creative work
Final presentations by the agencies in the review for creative duties on the $90 million account began on Tuesday morning. Wolf Group, New York, part of Toronto-based Wolf Communications Group, pitched first, followed by Grey Global Group's Grey Worldwide, New York; the day's last meeting was with Interpublic Group of Cos.' Hill Holliday Connors Cosmopulos, New York. Twenty-five-year-Incumbent Saatchi presented on Wednesday.

Executives familiar with the matter said the decision came down to Hill Holliday and Saatchi.

No comment
Saatchi did not return calls seeking comment. Executives at Grey, Wolf Group and Hill Holliday were not available at press time.

Dennis Lauzon, the Toyota dealer who ran the review, could not be reached for comment.

Roth Associates, the New York consulting firm handling the review, did not respond to queries.