SAFECO BEGINS AGENCY REVIEW

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SEATTLE (AdAge.com) -- Insurance giant Safeco has begun an agency review for an account anticipated to reach $10 million to $20 million.

The six agencies competing in the review include Seattle shops WongDoody, Copacino and Publicis Groupe's Publicis in the West; Omnicom Group's BBDO/West and Goodby, Silverstein & Partners, both San Francisco; and Wieden & Kennedy, Portland, Ore.

The insurance and financial services company earlier this year parted with WongDoody and has since been without an agency. A decision is expected by the end of October.

WPP Group's Red Cell Cole & Weber, Seattle, had been the agency for 25 years. Select Resources International, West Hollywood, Calif., is the consultant.

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