SALOMON SMITH BARNEY NARROWS REVIEW

Four NYC Agencies Chase Advertising Account

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NEW YORK (AdAge.com) -- Citigroup's Salomon Smith Barney has selected four agencies to compete for its advertising account, according to executives close to the situation.

The New York-based shops are independents Kirshenbaum Bond & Partners and McGarry Bowen, and Omnicom Group's Merkley Newman Harty and BBDO Worldwide.

Interpublic incumbents
On Feb. 20, the agency handling

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Incumbent McCann Is not Defending the Account
Salomon Smith Barney's advertising and media buying, Interpublic Group of Cos.' McCann-Erickson Worldwide, New York, and Universal McCann, respectively, said it would not defend the business.

Parent Citigroup plans a rebranding of several businesses under the Salomon Smith Barney umbrella in the wake of federal and state investigations regarding impropriety allegations against its analysts. The firm reached an agreement with regulators in December to end the federal and state probes.

Salomon Smith Barney spent $3 million in measured media during the first 11 months of 2002, according to Taylor Nelson Sofres' CMR.

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