The New York-based shops are independents Kirshenbaum Bond & Partners and McGarry Bowen, and Omnicom Group's Merkley Newman Harty and BBDO Worldwide.
On Feb. 20, the agency handling
Parent Citigroup plans a rebranding of several businesses under the Salomon Smith Barney umbrella in the wake of federal and state investigations regarding impropriety allegations against its analysts. The firm reached an agreement with regulators in December to end the federal and state probes.
Salomon Smith Barney spent $3 million in measured media during the first 11 months of 2002, according to Taylor Nelson Sofres' CMR.