SAMSUNG BEGINS MOVE ON BRANDING REVIEW

Contacts Agencies About Global Work

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NEW YORK (AdAge.com) -- Samsung Electronics has begun to contact agencies concerning global branding creative, executives familiar with the situation said.

Interpublic Group of Cos.' Foote Cone & Belding is Samsung's agency for the $400 million account. Korean shop Cheil Communications is the agency for cellphones and other consumer electronics properties in the U.S.

Samsung executives did not return calls seeking comment by deadline.

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