×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

SAN DIEGO AGENCY WINS BASKIN-ROBBINS AD ACCOUNT

VitroRobertson Keeps Creative; Hill Holliday Gets Media

By Published on .

NEW YORK (AdAge.com) -- Baskin-Robbins today said it has retained independent agency VitroRobertson to handle its $8 million advertising account.

Baskin-Robbins, a division of Allied Domecq Quick Service Restaurants, called the review in March. San Diego-based VitroRobertson was Baskin-Robbins' creative incumbent.

Contenders for the account were Hill, Holliday, Connors, Cosmopulos, in Boston, and Mullen, in Wenham, Mass., both part of Interpublic Group of Cos., and Omnicom Group's TBWA/Chiat/Day, New York. The agencies could not immediately be reached or declined to coment.

Hill Holliday, however, picked up the media planning and buying portion of the account, which had been with sibling Initiative Media in Los Angeles. Hill Holliday also has the account for Dunkin Donuts, also part of Allied Domecq Quick Service.

Based in Randolph, Mass., Baskin-Robbins spent $7.3 million on measured media last year, according to TNS Media Intelligence/CMR.

Most Popular