SARA LEE BRANDS TO PUBLICIS MID-AMERICA

Dallas-Based Agency Picks Up Accounts for Champion, Just My Size

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NEW YORK (AdAge.com) -- Publicis Groupe's Publicis Mid-America, Dallas, picked up advertising responsibilities for Sara Lee Corp.'s Champion Products and Just My Size clothing and hosiery.

The marketer spent $2.1 million from January to June 2002 in measured media on Champion, and almost $3 million in 2001, according to Taylor Nelson Sofres' CMR, while spending on Just My Size for the first half of 2002 was $3.5 million and almost $10 million in 2001.

Peggy Carter, vice president of corporate affairs at Sara Lee Branded Apparel, maker of the two brands, said the award was made after two separate reviews were held.

Publicis in Mid-America

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A number of other Sara Lee Corp. roster agencies participated in the review, including Kraftworks, New York, which handles Sara Lee's Playtex brand; Grey Global Group's Grey Worldwide, New York, agency for household products; Havas' Euro RSCG Tatham Partners, Chicago, which handles Hillshire Farms; Bcom3 Group's Leo Burnett, Chicago, responsible for Jimmy Dean and Ballpark Franks; and Interpublic Group of Cos.' Temerlin McClain, Irving, Texas.

Temerlin was the incumbent on Just My Size, while project work on Champion had been handled by Interpublic's Mullen, Wenham, Mass.

Ms. Carter would not comment on the company's plans for media spending in the future.

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